Matt Buchanan —The Flip was an amazing gadget once upon a million years ago because it was stupid simple. So it's kind of mind-blowing Flip creator Jonathan Kaplan's next project is a weirdly techno-gimmicky grilled cheese restaurant called The Melt.
The rundown: You order the grilled cheese using The Melt's mobile site. (The listed grilled cheeses seem okay. Free idea: Grilled mac & cheese.) You receive a QR code. Walk into the restaurant, wave your phone around, and your order
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