Monday, March 14, 2011
Sony Ericsson's Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say
Is this the creepiest ad ever produced to introduce a new video game console? That's a high bar to pass -- but is it the creepiest ad for a new smartphone? Perhaps. The minute-long spot for Sony Ericsson's upcoming Xperia Play called "The Donor" appears to explain the backstory behind its last ad, relaying the tale of a young gentleman who was clubbing with friends, met an attractive woman, took her home, and woke up the next morning to discover that his thumbs were stone cold gone (notice the
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