Saturday, March 12, 2011
Sprint's Dan Hesse differentiates between unlimited and 'unlimited' in latest TV spot
We're not the biggest fans of new tiered data plans that are slowly but surely becoming the norm, and if the latest ad from Sprint is any indication -- that particular carrier isn't either. CEO Dan Hesse takes the offensive, reminding viewers that the word 'unlimited' shouldn't include things like metering or throttling, while touting the company's "Simply Everything" plan that actually does include, uh, everything. With customer gains on the upswing, the move is probably a good one -- though
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